Articles
Get your team ready for the new world of Customer Success
Today, technology has become a critical purchase for your business and buyers expect more… they don’t want boxes and licenses…they want successful outcomes and an outstanding customer experience long after the ink has dried on their contract. The world has changed. Have you and your teams? Did…
Together We Win with CX lifecycle: Cisco Customer Experience at Partner Summit 2019
“There is no version of our Customer Experience future without our partners” Many of our partners are optimistic about the opportunities that lie ahead with Cisco Customer Experience. They understand that lifecycle accelerates customers’ success and is our largest joint opportunity. However, they a…
Ready for transformation: CX insights from Cisco Live 2019
The past few days have been nothing short of fantastic. Cisco Live was packed with exciting CX announcements, great conversation, and inspiring talks. It’s something I look forward to every year, and it’s always a little hard saying goodbye. But on the other hand, I can’t wait for the year ahead. Th…
Teaming up to transform CX
Partnerships are about trust, plain and simple. They are about knowing that the person looking you in the eye from across the desk, dinner table, conference room, or stage considers their success linked with yours. Trust is the foundation of the Cisco + Partner relationship, and it extends to the wa…
Great Customer Experience, our promise to partners and customers
Go ahead, take a deep breath. It’s been a busy couple of months for Cisco, our ecosystem partners, and the customers we serve. One minute we’re in Las Vegas, rolling out products and plans at the Partner Summit. The next, we’re in Barcelona taking in the sights of a centuries-old city, talking about…
Transforming our Customer’s Experience Together
In my last blog, I communicated how customer expectations are rising, and as partners, we need to rise to the occasion too. Partners that understand and embrace this shift will step ahead and thrive in the years to come. During the weeks leading up to Partner Summit, the team and I talked to dozens…
Turn your customer’s experience into an exceptional experience
This summer, whenever my daughter and I wanted to get some quality time, we’d drive into Bar Harbor to Jordan’s Restaurant for breakfast (served all day, which is key, because we didn’t always make it in the AM). It’s a little out of the way, and often the line is out the door, but there’s a reason…
Marketing’s Role in Reaching New Buying Centers
In my February 2018 blog “Are You Talking with the Right Buying Center?” I covered how important it is for Cisco and our partners to engage with a number of other digital stakeholders along with line of business (LOB) stakeholders. These other decision-makers are in multiple buying centers within an…
Are You Talking with the Right Buying Center?
In my November 2017 blog “Selling Higher—Changing Our Selling Motion for Better Customer Outcomes,” you heard me talk about how important it is for Cisco and our reseller partners to change how we sell and with whom we sell to capture more budget for digital transformation projects. I also said that…